Keeping up with the times… web, social and mobile

To go Social, or not to go Social? That is the question. The debate is a topic of conversation in many marketing departments across the world. While the lack of ROI measurement seems to be one of the arguments given by the naysayers, there are some real benefits that can be derived from being first to market. The recent AdAge publication discusses this in an article called Shiny New Things.

http://adage.com/images/bin/pdf/shiny_new_things.pdf